web_design

Does the website present the company image effectively?

A techonologically-outdated design can adversely affect the company's image.

As our world turns increasingly viral each day, more and more buying decisions start with a comprehensive web search. As a result, new technology evolves constantly to entice the prospect by improving and maximizing their viewing experience. Unfortunately, many web developers focus on graphic design that simply dazzles but does little else. This may attract a viewer’s short-term attention, but might not convey enough key information or explain your story well enough to motivate them to act…to take the next step. This is because the user’s needs are not studied and carefully defined in the design phase.

Can viewers quickly get information they need to make a quality decision?

Fast Information Retrieval

The viewer expects to find needed information fast, with details “pre-screened” for them in a way that makes everything easy to find.

Viewing Experience

The viewing experience must be both professional and courteous, in addition to time-saving.

Quality of Information

The information presented must be comprehensive enough for the viewer to make a quality decision.

How does GAD work to meet the design goals?

A. Focus on the Customer

B. Form Follows Function

C. Photos That Sell

D. A Thousand Words

E. Search Engine Optimization

Picture your website as a dedicated marketing and sales spokesperson. You want it to project the best company image in the most friendly and professional manner. The design layout, navigation, color and information should all be formulated to create a desired viewer impression that is pre-defined right from the start. A website designed by GAD builds user confidence, helps develop a higher level of trust in your company, and motivates the viewer to act now.

What attracts viewers first? More than color or high-quality graphics, the most effective attraction a website can provide is a professional and courteous recognition of the viewer. Immediately, they see information pertaining to their needs in an organized layout. Users enjoy their experience while quickly and simultaneously finding the information and answers they seek. We will never sacrifice this for gimmicky graphics.

GAD offers some of the finest quality photography you will find anywhere, photography that will personalize your company, projects and services. Viewers will respond positively to our sharp, focused, and well-angled photos, and our photos, which will draw attention to your messages, whether expressed openly or covertly.

Our highly-attuned, marketing-savvy staff writers take on the perspective of the intended audience. Their professional copy will first and foremost focus on what is beneficial to the viewer rather than simply listing product features. The goal is to engage, inform and motivate the prospect in a smooth, easy manner that conveys trust.

GAD will break down and analyze your site from a technological perspective. Can it be effectively “Googled”? Will web searches include your site in their lists of "hits"? GAD has the know-how to distinguish your site, “tag” its content, and help search engines locate exactly what information belongs to the URL currently being indexed. The end result? A much higher likelihood that your company will be found by the intended audience.